Saturday 7 April 2012

Print VS. Web Design



Print and web design indeed share several similarity methods, such as colour compositions and graphic placement. However, they aimed at different readers and measured diversely. 


Example of Website Design http://www.smartwebby.com/free_tutorials/CSS_website_design_guide/fireworks_tutorials/website_photos_content_insertion.asp

Example of Magazine design
http://findlucy.wordpress.com/







According to Nielsen (1999), there are three prime differences between the two design approaches, which are;

•             Dimensionality
Print canvas, like pictured in magazine example, could afford a fancy layout design and loaded texts since readers would be able to perceive the whole paper pages. Meanwhile, web design relies on scrolling tool in sightings view, hence a short and simple content is recommended. Complex and long texts would produce a confusion and time-consuming (Nielsen, 1997).

•             Navigation
Web design accommodates an experience to explore site’s content which attract users since it seem to give them control. Still, clear navigation provision, such as hypertexts link and main options in the web design example, is crucial to guide readers in the process and additionally functions as a design themselves, while print based medium mere support a limited page turning method.

•             Speed, Quality and Space
Print design is provided with a larger medium. However, it is faster to access web information which supports better image resolution. Nevertheless, web design is restricted in text’s quantity since a long writings in monitor are hard to consume. Moreover, complex font style is unacceptable considering the diversity of software available. Big words are discouraged because its constraint their scanning process (Hilligoss & Howard; 2002, Nielsen; 1997).
To conclude, print design depends on eye movement to explore complementary information and graphic which are simultaneously shown while website design utilizes hand control technique. Web design, nowadays, is still in a developing progress because the credibility issue concerned by users and also the design skills which need a special education.

References

Hilligoss, S. & Howard, Tharon 2002, Visual Communication: A Writer’s Guide, 2nd Ed, Longman Publishers, United States, p. 7.

Morkes, J. & Nielsen, Jakob 1997, Concise, Scannable, and Objective: How to Write for the Web, Writing for the web, viewed 8 April 2012, <http://www.useit.com/papers/webwriting/writing.html>.

Nielsen, Jakob 1999, Difference Between Print Design and Web Design, viewed 8 April 2012, <http://www.useit.com/alertbox/990124.html>.



New Media Ecosystem


Globalization had made huge impacts on our living environment. According to naughton (2006) lifestyles and measurements for children, nowadays, are significantly different before an acknowledgement of internet era as they grow in a new media ecosystem. This particular surrounding had gradually altered and displaced most of the traditional media function in several areas, such as Journalism, broadcast and marketing. The current phenomenon is an emergence of online video advertising. One of the reason because this certain trend accommodates attractive breakthrough using music, dialogs and motion pictures. YouTube, the most popular video bank, holds a position as a perfect example for online video advertising. In contrast with old ‘push’ Media (Naughton) which mere giving information for audiences to consume, an online advertising system adopts new ‘pull’ media which provides an interactive manner where consumers aside from the possibility to communicate with producers, also loaded with another choices to select from. Moreover, YouTube members are greatly involved in the advertising action with product reviews and recommendation which is called a user-generated content where consumers contribute the most. 



                                                                            












The evidence is shown in an interesting statistic that YouTube had proven to increase a purchase intention by 14% compared to the TV ads(Fisher, 2012) which generate a conversion of 65% most of corporate’s ad money from traditional television to online video advertisement (Rick, 2011). As a response to the booming business strategy, YouTube is recently launching a new channel, Bubble, specified for an advertising medium. It establish the facts that internet has to be considered in advertisement approach since it is influential in brand awareness and purchase persuasion. 



References

Rick, Christophor 2011, ‘Big Dollar Shifts to Online Video Ads’ in Majority of Agencies Plan to Shift Ad Dollars from TV to Online Video Advertising, viewed 7 April 2012, < http://www.reelseo.com/majority-agencies-plans-shift-ad-dollars-tv-online-video/>.

Fisher, Laura 2010, YouTube Advertising – Case Studies, Video, viewed 7 April 2012, http://www.simplyzesty.com/video/youtube-advertising-case-studies/.

Naughton, J 2006, Blogging and the emerging media ecosystem, viewed on 7 April 2012, http://reuteursinstitute.politics.ox.ac.uk/about/discussion/blogging.html.