Blogs have growth to become a conventional
item on human daily basis and nowadays even more. Blogging is not only
acknowledged as a hobby but additionally as politics and business tools for
both full and part-time professionals. The advancement proved on the
affirmation of 68% bloggers who are admitting a greater impact in 2011
(Technorati, 2011).
The progression, naturally, has changed
society’s blog preference. Extensively, news-related blogs, such as New York
Times and New York Magazine, are still ranked at the top. However, there are
massive developments on movie online shop, such as Netflix, followed by
marketing and publication expertise blogs, for example BlogSpot analytics, and
in the third place, Technology blogs which are specialized in product releases
information and reviews, for instance The Loop.
Another favoured type of blog would be
health and lifestyle ones. Several aforementioned sites, such as foodworksblog,
are verified have assisted Americans on obesity statistics which is reported
experiences a slight decrease from 2009 to 2010 (Gallup, 2010). The success
obtained can be tracked back to the implementation of media theories. First
concept is known as produsage, which defined as a situation where users and
producers are jointly collaborating in a continuous development (prousage.org,
2008). As shown in the foodworksblog, administrators and visitors share and
advise each other to a certain diet or sources that are being experienced
before, thus eliminated the risk of first-hand trial as a benefit.
Along with advisories, blog is also a
medium to criticize a certain things whereas blog serves as a weapon for
democracy and a freedom to speak is the main characteristics of public sphere
concept (Gimler, 2001). Foodworksblog demonstrates this approach by an open
attack to various restaurants, fast food chains and particular products which
are believed harmful and a root of various health problems.
References
Feltner, Sally J. 2012, Foods, Facts and Fads, viewed 18 March
2012, http://foodworksblog.wordpress.com.
Gallup 2010, In U.S., Obesity Levels Remain High but Stable in 2010, viewed 18
March 2012, http://www.gallup.com/poll/143483/obesity-levels-remain-high-stable-2010.aspx.
Gimmler, Antje 2001, ‘Deliberative
democracy, the public sphere and the internet’, Philosophy & Social Criticism, vol. 27, no. 4, pp. 21-39
Produsage 2008, Reading Sample 1 - Produsage: An Introduction, viewed 18 March
2012, http://produsage.org/node/27.
Technorati 2011, State of the Blogosphere 2011: Part 2, viewed 18 March 2012, http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part2/.
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